2020 FinScope Survey
Fourth Edition
Zambia, 2020
Get Microdata
Reference ID
ZMB-ZSA-FINSCOPE-2020-V1.0
Producer(s)
Zambia Statistics Agency
Metadata
Created on
Aug 17, 2025
Last modified
Feb 26, 2026
Page views
20717
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- Data files
-
2020 Finscope
data 7 July
2022_anonymised
F.13.4 How did you first hear about Listed company e.g. ZAFFICO Plc. ZCCM IH, Za (F13_4)
Data file: 2020 Finscope data 7 July 2022_anonymised
Overview
Valid:
1538
Invalid:
11243
Type:
Discrete
Decimal:
0
Width:
2
Range:
1 - 13
Format:
Numeric
Questions and instructions
Categories
| Value | Category | Cases | |
|---|---|---|---|
| 1 | Television | 488 |
31.7%
|
| 2 | Radio | 299 |
19.4%
|
| 3 | Newspaper | 39 |
2.5%
|
| 4 | Internet | 37 |
2.4%
|
| 5 | Social media (Facebook, Whatsapp, Twitter) | 27 |
1.8%
|
| 6 | Financial Service Provider (Stockbroker, Fund manager) | 20 |
1.3%
|
| 7 | SMS | 6 |
0.4%
|
| 8 | Family / Friend / Co-workers | 357 |
23.2%
|
| 9 | Financial literacy campaign (financial literacy week, world | 12 |
0.8%
|
| 10 | Seminar / Talk / Presentation | 7 |
0.5%
|
| 11 | School / Personal study / Research | 174 |
11.3%
|
| 12 | Billboard advert | 35 |
2.3%
|
| 13 | Others, specify | 37 |
2.4%
|
| Sysmiss | 11243 |
Warning: these figures indicate the number of cases found in the data file. They cannot be interpreted as summary statistics of the population of interest.