2022 Micro, Small and Medium Enterprise Finance Survey
First Edition
Zambia, 2022 - 2026
Get Microdata
Reference ID
ZMB-ZSA-MSME-2022-V1.0
Producer(s)
Zambia Statistics Agency, Bank of Zambia
Metadata
Created on
Jan 17, 2026
Last modified
Feb 26, 2026
Page views
17725
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AM03 How do you advertise this business' products, produce or services? Multiple response (AM03_ADVERTISE_SPECIFY)
Data file: Business-Business_Level_21B_Anonymised
Overview
Valid:
42
Invalid:
0
Type:
Discrete
Width:
255
Range:
-
Format:
character
Questions and instructions
Categories
| Value | Category | Cases | |
|---|---|---|---|
| Boys who sale advertise for us | 1 |
2.4%
|
|
| DANGER ( A PLATE AT ROADSIDE ) | 1 |
2.4%
|
|
| DANGER ( PLATE AT ROADSIDE ) | 1 |
2.4%
|
|
| NOTICE IN PUBLIC PLACES | 1 |
2.4%
|
|
| PLATE , STONE BY THE ROAD SIDE | 1 |
2.4%
|
|
| They visit my farm | 1 |
2.4%
|
|
| Through existing customers | 1 |
2.4%
|
|
| We take directly to FRA | 1 |
2.4%
|
|
| a sign by the roadside | 1 |
2.4%
|
|
| business cards | 1 |
2.4%
|
|
| by distribution on the street | 1 |
2.4%
|
|
| call while going round itezhi | 1 |
2.4%
|
|
| dis0lay by the road side | 1 |
2.4%
|
|
| display at the market | 3 |
7.1%
|
|
| display by the road side | 1 |
2.4%
|
|
| display outside | 1 |
2.4%
|
|
| displaying finished products | 1 |
2.4%
|
|
| existing customers | 1 |
2.4%
|
|
| going door to door | 1 |
2.4%
|
|
| i dont advertise | 1 |
2.4%
|
|
| just hang a bottle on a stick | 1 |
2.4%
|
|
| my clients see from others w | 1 |
2.4%
|
|
| phone calls | 1 |
2.4%
|
|
| phone calls to customers | 1 |
2.4%
|
|
| phone calls to my customers | 2 |
4.8%
|
|
| playing MUSIC | 1 |
2.4%
|
|
| plays loud music | 1 |
2.4%
|
|
| recording on sound speaker | 1 |
2.4%
|
|
| road side | 1 |
2.4%
|
|
| she wears her owns clothes to | 1 |
2.4%
|
|
| sign bu roadside | 1 |
2.4%
|
|
| sign by roadside | 1 |
2.4%
|
|
| telephone communication | 1 |
2.4%
|
|
| through Individual contact | 1 |
2.4%
|
|
| through existing customers | 1 |
2.4%
|
|
| through friends | 1 |
2.4%
|
|
| vending | 1 |
2.4%
|
|
| verbal | 1 |
2.4%
|
|
| walk in | 1 |
2.4%
|
Warning: these figures indicate the number of cases found in the data file. They cannot be interpreted as summary statistics of the population of interest.