2022 Micro, Small and Medium Enterprise Finance Survey
First Edition
Zambia, 2022 - 2026
Get Microdata
Reference ID
ZMB-ZSA-MSME-2022-V1.0
Producer(s)
Zambia Statistics Agency, Bank of Zambia
Metadata
Created on
Jan 17, 2026
Last modified
Jan 19, 2026
Page views
5959
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18
AM03 How do you advertise this business' products, produce or services? Multiple response (AM03_HOW_YOU_ADVERTISE)
Data file: Business-Business_Level_21B_Anonymised
Overview
Valid:
3980
Invalid:
0
Type:
Discrete
Width:
60
Range:
-
Format:
character
Questions and instructions
Categories
| Value | Category | Cases | |
|---|---|---|---|
| A | 877 |
22%
|
|
| AB | 29 |
0.7%
|
|
| ABCH | 1 |
0%
|
|
| ABCHL | 1 |
0%
|
|
| ABDI | 1 |
0%
|
|
| ABF | 1 |
0%
|
|
| ABG | 1 |
0%
|
|
| ABGH | 1 |
0%
|
|
| ABH | 11 |
0.3%
|
|
| ABHI | 4 |
0.1%
|
|
| ABHIP | 1 |
0%
|
|
| ABI | 2 |
0.1%
|
|
| ABIL | 2 |
0.1%
|
|
| ABJ | 1 |
0%
|
|
| ABL | 2 |
0.1%
|
|
| AC | 1 |
0%
|
|
| ACH | 1 |
0%
|
|
| ACI | 2 |
0.1%
|
|
| ACIL | 1 |
0%
|
|
| ACJ | 1 |
0%
|
|
| ACL | 1 |
0%
|
|
| ADH | 1 |
0%
|
|
| AF | 1 |
0%
|
|
| AG | 1 |
0%
|
|
| AGHI | 1 |
0%
|
|
| AGHL | 1 |
0%
|
|
| AH | 43 |
1.1%
|
|
| AHI | 24 |
0.6%
|
|
| AHIJ | 1 |
0%
|
|
| AHIL | 1 |
0%
|
|
| AHIP | 1 |
0%
|
|
| AHJ | 1 |
0%
|
|
| AHJL | 1 |
0%
|
|
| AHL | 9 |
0.2%
|
|
| AHLM | 1 |
0%
|
|
| AHP | 1 |
0%
|
|
| AI | 129 |
3.2%
|
|
| AIJ | 1 |
0%
|
|
| AIJL | 1 |
0%
|
|
| AIK | 2 |
0.1%
|
|
| AIL | 12 |
0.3%
|
|
| AIM | 1 |
0%
|
|
| AIP | 1 |
0%
|
|
| AJ | 8 |
0.2%
|
|
| AK | 3 |
0.1%
|
|
| AL | 55 |
1.4%
|
|
| AM | 15 |
0.4%
|
|
| B | 37 |
0.9%
|
|
| BC | 1 |
0%
|
|
| BCF | 1 |
0%
|
|
| BCH | 1 |
0%
|
|
| BCI | 1 |
0%
|
|
| BEH | 1 |
0%
|
|
| BGHJM | 1 |
0%
|
|
| BGHM | 1 |
0%
|
|
| BH | 12 |
0.3%
|
|
| BHI | 3 |
0.1%
|
|
| BI | 6 |
0.2%
|
|
| BK | 1 |
0%
|
|
| BP | 1 |
0%
|
|
| C | 9 |
0.2%
|
|
| CD | 1 |
0%
|
|
| CH | 2 |
0.1%
|
|
| CHI | 2 |
0.1%
|
|
| CHM | 1 |
0%
|
|
| CO | 1 |
0%
|
|
| F | 1 |
0%
|
|
| FH | 1 |
0%
|
|
| FHL | 1 |
0%
|
|
| FIL | 1 |
0%
|
|
| G | 3 |
0.1%
|
|
| GH | 2 |
0.1%
|
|
| H | 93 |
2.3%
|
|
| HI | 26 |
0.7%
|
|
| HIL | 5 |
0.1%
|
|
| HIM | 2 |
0.1%
|
|
| HJ | 1 |
0%
|
|
| HL | 3 |
0.1%
|
|
| HP | 2 |
0.1%
|
|
| I | 113 |
2.8%
|
|
| IL | 6 |
0.2%
|
|
| ILP | 1 |
0%
|
|
| J | 1 |
0%
|
|
| K | 2 |
0.1%
|
|
| KM | 1 |
0%
|
|
| L | 21 |
0.5%
|
|
| M | 19 |
0.5%
|
|
| N | 2302 |
57.8%
|
|
| P | 32 |
0.8%
|
Warning: these figures indicate the number of cases found in the data file. They cannot be interpreted as summary statistics of the population of interest.